22nd February 2024

BLOG: Shoulder Pain: Why Do I Have It?

500-word SEO-optimized blog post ghost authored for orthopaedic surgeon to appear on hospital website.

4th November 2025

BLOG: Thought Leadership Focused Content

As part of company rebranding, launched blog, planned strategic themes and ghost-authored posts for CEO (pre-2025 posts)

10th September 2025

CASE STUDY: Developing an Award-Winning Physician Well-Being Program

One of several case studies developed for end client via engagement with a healthcare technology marketing agency.

22nd February 2024

CASE STUDY: Improving Pre- and Post-Op Joint Replacement Education and Engagement

One of several case studies developed to showcase real-world value and results of using innovative technology solutions.

22nd February 2024

COLLATERAL: Sales one-pager

From a series of one- and two-pagers developed in collaboration with sales and customer success teams for use as sales collateral.

16th August 2023

EARNED MEDIA: An Innovative Model to Reduce Cancer Care’s Digital Divide

Pitched/secured as part of 6-month PR campaign co-developed with partner entity. Ghost-authored on behalf of partner CEO and two coworkers.

30th May 2013

EARNED MEDIA: Free Prostate Cancer Screenings Held at Miller Park

One of several local news features secured for pre-event and day-of-event publicity for free community health event.

9th August 2017

EARNED MEDIA: How Alexa's Best Skill Could Be As a Home Healthcare Assistant

CNBC story that helped propel company to thought leadership position and advanced content strategy. One example from a $25M earned media portfolio.

15th October 2025

EARNED MEDIA: Investors Pivot as Active Adult Rentals Gain Momentum in a Graying Nation

Pitched, secured and ghost-authored this bylined article published in one of CRE's most respected trade outlets.

22nd January 2015

EARNED MEDIA: Woman Finds Heartburn Relief with Magnetic Bead Implant

One clip from a $2.5M earned media portfolio secured for academic medical center and MD who helped secure FDA approval for GERD treatment approach.

8th April 2024

E-MAIL MARKETING: Orbita e-newsletter

Developed soon after company launch, this asset consistently touched key stakeholders for years, advanced thought leadership and drove CTA clicks.

22nd February 2024

EXECUTIVE COMMUNICATION: Health Equity In Action

Executive summary created at request of collaborating CEOs to share with Wash. DC-based colleagues. Highlights initiatives to improve healthcare access.

14th December 2017

FUND DEVELOPMENT: County Approves $2.8M Investment

As volunteer exec for community agency, strategized approach and optimized communication for innovative fundraising to reimagine youth baseball fields.

22nd February 2024

FUND DEVELOPMENT: Felix Mantilla Little League Puerto Rico Exchange

Engaged as volunteer to tap legacy of World Series champ for youth travel program. Secured millions in earned media to advance fundraising efforts.

22nd February 2024

GRANT WRITING: GSK Target the Future Think Tank Challenge

Collaborated with grant writing team to submit application for global challenge to advance innovation for multiple myeloma care. Secured $10K in funding.

19th November 2019

NEWS RELEASE: Voice-powered Virtual Assistant Is Proven To Enhance Patient Communication

BOSTON and SYDNEY, Nov. 19, 2019 /PRNewswire/ -- Orbita, provider of healthcare's most powerful conversational AI platform, is now offering OrbitaASSIST

22nd February 2024

STRATEGIC COMMS: Tech Terns at Froedtert & The Medical College of Wisconsin

Developed strategic comms plan and executed tactics for first-of-its-kind youth education-focused initiative tied to construction of $140M facility on hospital campus.

22nd February 2024

WEBINAR: Virtual Health Assistants as Next-Gen Digital Front Doors

One of many thought leadership and lead gen events. Concepted approach, developed content, sourced guests, promoted/hosted events attended by hundreds.

22nd February 2024

WEBSITE: Equiva Health

Planned and launched new site after leading company repositioning and rebranding. Headed project team and authored site content.

12th September 2025

WEBSITE RELAUNCH

With team of three, led strategic planning, core message development and content creation for full-scale website revamp.

21st February 2024

WHITE PAPER: Revisiting Population Health with FCC’s Affordable Connectivity Program

Created for integrated campaign to educate market about novel solution, this long-form asset advanced thought leadership and lead gen/nurturing.