AWARDS: 11 Significant Awards Spanning Two Years
The Webby Award is one of several awards Identified, pitched and secured during my tenure with platform healthcare IT vendor Orbita
My Work
A few of the B2B and B2C projects I've done in employed, consulting, freelance and volunteer roles
22nd February 2024
BLOG: Shoulder Pain: Why Do I Have It?
500-word SEO-optimized blog post ghost authored for orthopaedic surgeon to appear on hospital website.
10th September 2025
CASE STUDY: Developing an Award-Winning Physician Well-Being Program
One of several case studies developed for end client via engagement with a healthcare technology marketing agency.
22nd February 2024
CASE STUDY: Improving Pre- and Post-Op Joint Replacement Education and Engagement
One of several case studies developed for patient engagement solution provider to showcase real-world value and results of using innovative technology solutions.
10th July 2025
COLLATERAL: Cancer Support Community Gala
Sponsorship prospectus developed via contract engagement to solicit support for annual gala
22nd February 2024
COLLATERAL: Sales one-pager
From a series of one- and two-pagers developed in collaboration with sales and customer success teams for use as sales collateral.
16th August 2023
EARNED MEDIA: An Innovative Model to Reduce Cancer Care’s Digital Divide
Pitched/secured as part of 6-month PR campaign co-developed with partner entity. Ghost-authored on behalf of partner CEO and two coworkers.
19th June 2024
EARNED MEDIA Creating AI Tutors That Don’t Hallucinate
Feature article secured via pitch about CustomGPT.ai's grant program to fund AI innovation in higher education.
13th April 2023
EARNED MEDIA: Equiva Health, Gilda's Club, healthcare providers leverage affordable broadband funding
Feature article secured via pitch highlighting first-of-its-kind initiative to advance digital health access
13th April 2023
EARNED MEDIA: Equiva Health, Gilda's Club, healthcare providers leverage affordable broadband funding
Feature article secured via pitch highlighting first-of-its-kind initiative to advance digital health access
30th May 2013
EARNED MEDIA: Free Prostate Cancer Screenings Held at Miller Park
One of several local news features secured for pre-event and day-of-event publicity for free community health event.
6th December 2013
EARNED MEDIA: Going from Epic to Epic- One Health System’s Unique Journey
Identified opportunity to secure trade outlet coverage for academic medical center's first-ever EPIC-to-EPIC conversion
17th September 2026
EARNED MEDIA: Hospitals Turn to Technology to Bridge the Communication Barrier
After creating customer success story, adapted it for pitch to secure this feature story
9th August 2017
EARNED MEDIA: How Alexa's Best Skill Could Be As a Home Healthcare Assistant
CNBC story that helped propel company to thought leadership position and advanced content strategy. One example from a $25M earned media portfolio.
15th October 2025
EARNED MEDIA: Investors Pivot as Active Adult Rentals Gain Momentum in a Graying Nation
Pitched, secured and ghost-authored this bylined article published in one of CRE's most respected trade outlets.
7th December 2020
EARNED MEDIA: Keeping Patients Safe During COVID
A feature story about a leading NY hospital's innovation to ensure safe access to care from home during COVID
17th September 2026
EARNED MEDIA: Mayo Clinic expands voice capabilities to provide care, potentially diagnose disease
Feature article tied to HIMSS client announcement
2nd April 2026
EARNED MEDIA: Our Biggest Retirement Mistake
A high-profile feature story highlighting the real-world upside experiences of a couple living at Viva Bene, a first-of-its-kind active adult rental living environment
22nd January 2015
EARNED MEDIA: Overcoming Heartburn Hell
Pitched and secured this national morning news story and other placements tied to work by innovative GI surgeon's team with novel technology device
17th September 2026
EARNED MEDIA: Trend-Voice Assistants
Placed client and company spokesperson in feature article I pitched to journalist via contact made at a trade show
3rd April 2026
EARNED MEDIA: Voice As The New Vital Sign
Article secured after pitching prominent Forbes columnist and providing voice-of-CEO narrative.
8th April 2024
E-MAIL MARKETING: Orbita e-newsletter
Developed soon after company launch, this asset consistently touched key stakeholders for years, advanced thought leadership and drove CTA clicks.
22nd February 2024
EXECUTIVE COMMUNICATION: Health Equity In Action
Executive summary created at request of collaborating CEOs to share with Wash. DC-based colleagues. Highlights initiatives to improve healthcare access.
14th December 2017
FUND DEVELOPMENT: County Approves $2.8M Investment
As volunteer exec for community agency, strategized approach and optimized communication for innovative fundraising to reimagine youth baseball fields.
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